There is something happening in the world of print. I see it everywhere. Whether I am reading about religion, social issues or technology, it is there. It is especially prevalent in books and blog posts that aim for the heart. This technique is apparently a shortcut to humankind’s emotional core.
What is this technique?
Well, what is it? Would you like me to share it?
I want to tell you, reader, what it is.
I truly do.
I mean that sincerely. I wish you would hear me.
Please, hear this.
Come on, aren’t you listening? Why don’t you listen?
Fine. If you won’t listen, I won’t share it.
It’s probably not that important…
…but it is.
It’s a small thing. Very small.
Miniscule, in fact.
Basically, it is this, and this only:
There is no need to turn every.
It doesn’t make reading easier.
It just makes it more annoying.